SALES & MARKETING

This module is the front end of all the others. It holds the details for an unlimited number of customers and prospects. At its simplest it supplies names and addresses to Estimating and Order Processing. At its most complex it records the sales, marketing, estimating and production history for every contact and via the Report Manager it supplies any number of performance related reports, using text and graphics.

Integration

Name and address or sub-name and sub-address and all related information integrate to Estimating, Order Processing, Delivery Notes and Invoices. All Estimates, Jobs, Invoice Values, Profit and Value Added figures automatically integrate back to the record cards.

Main Features

  • Data may be mapped and imported from, or exported to, other proprietary systems.
  • There are 25 standard data fields, 19 special data fields and 35 user definable data fields.
  • Each card may hold unlimited numbers of sub-addresses, contacts, etc.
  • Allowable overs; terms of payment; standing instructions; discount instructions; budgeting and turn-over details; Account ledger codes; EDI formats; invoice formats; language and foreign currency formats; commission requirements; are just some of the 19 special integrated fields.
  • Marketing Management Fields: Salesman; Market Sector; Geographic Area; Type of Customer or Type of Prospect, Turnover, Personal interest of the Buyer; are some of the available fields for market research reports and /or mailing list creation.
  • Contact Management incorporates user definable contact standards. Unlimited number of notes may be kept defined by a contact standard, e.g. phone calls, visits, comments, complaints.
  • Estimates automatically convert to Jobs, leaving others that may be recorded as lost with the reasons.
  • All appointments, comments and follow up arrangements made by salesmen may be logged. A Sales Director will use these records to note the weekly sales reports.

Drill Down

By looking up the customer, filtering the list of jobs and clicking on any one, you will be able to see all the features of that job. The Estimate (Letter and Workings); the Works Instruction; the Production Schedule; the Cost Sheet; the related purchases, deliveries, invoices, and notes, and the full cost/estimate comparison, profit, added value, contribution etc.

Linked Reports

  • Sales & Marketing contains a powerful tool for presenting statistical reports on any market related subject in chart or graph form automatically generated from pre-defined formats.
  • These report formats are created within the Report and the Document Generators and are then linked to the Contact Management screen.
  • Through the function of Windows several reports may be displayed on screen at the same time.
  • The same screen that allows you to ‘drill down’ to the details of an individual job also accesses lists of all the permitted reports. It is as simple as two clicks on a mouse.

Marketing Management

All data input and viewing is through a single screen. The powerful ‘filter system’ allows you to define the data required in any one report. The program holds the entire history of the customer base, salesmen, market sectors, etc. The ‘filter system’ and the Export File Map will create mailing lists for use within Microsoft Word or other word processors. Through the text and graphics of the Report Manager and the use of the powerful ‘filter system’ the recorded data allows for any amount of historical comparison and forward projection.

 

Imprint Business Systems Ltd
Poplars, High Easter, Chelmsford, Essex, CM1 4RB
Tel: 01245 231670 Fax: 01245 231789

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